Find out what omnichannel marketing is, and how to use it in your healthcare marketing campaigns. Have you ever given up on an online purchase because it was too hard to work out whether there’s an in-store pick-up option? Or because the deal in the print ad for your local store location isn’t available online?Continue reading “2022 Healthcare Marketing Trends: Omnichannel Marketing”
Many marketing observers note how most of the innovation in cellphone technology over the last five years has focused on the phone’s cameras. This is just one of many indicators telling us how important videos are in a successful marketing strategy. Whether you’re aspiring to go viral on TikTok or wanting to tell a compellingContinue reading “2022 Healthcare Marketing Trends: Video Marketing”
Data show that Americans send more than 2 billion text messages every day and on average 98% of marketing text messages are read compared to just 20% of emails (Anthony, 2022). While most of us know “SMS” stands for “short message service” what you might not know is that SMS is the fastest growing marketingContinue reading “2022 Healthcare Marketing Trends: SMS Marketing”
2022 Healthcare Marketing Trends: Unlocking the Potential of Industry Awards in your Healthcare Marketing Strategy
Industry awards are a great way to recognize the exceptional teams in your healthcare system, build your brand and make a splash on social media and across channels. Choosing the right competition to enter can be a daunting task with a range of respected and recognized healthcare organizations and associations recognizing healthcare systems across theContinue reading “2022 Healthcare Marketing Trends: Unlocking the Potential of Industry Awards in your Healthcare Marketing Strategy”
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